Counter Culture Coffee

Founded in 1995, Counter Culture Coffee is an American coffee roasting business dedicated to social responsibility and environmental and financial sustainability within its own business operations as well as throughout the broader coffee supply chain. 

The Fairtrade label is an independent consumer mark pledging a better deal for food producers in the developing world. Concerned with fair and consistent prices, as well as providing fair working conditions for its employees, Fairtrade supports environmentally sustainable farming practices with direct investment in local community development.