These days, a website is an essential part of any food business. It’s where potential customers come to research and make their first enquiry.
But what if your website doesn’t draw in any enquiries? There could be various reasons why you’re hearing crickets. We share three common reasons your food business is not getting website enquiries, with tips on how you can fix them.
While it’s important for a business to have a website, it’s critically important that it’s easy to navigate. A poorly designed website won’t draw any enquiries if a potential customer has no idea where to put their enquiry.
To ensure a website is user-friendly, check out the designs of other business websites in your niche and discuss these requirements with your website designer.
Alternatively, conduct some market research and get current customers to enter a survey on the user-friendliness of your website. New eyes to your site will give advice you may not have considered. And this advice, once rectified, could see an improvement in enquiry results.
A website should be concise, easy to read and have essential pages like Home, About, Products and Services, Contact/Enquiries and Blog. Menus should be easily visible, and links should not be broken. All links should drive viewers to what they are searching for.
Once your website design is tweaked, it’s important to update your blog regularly. A blog can drive traffic to your enquiry page and is content that can be shared on social media in order to draw new eyes to your website.
Ensure your blog is consistently and regularly maintained. If you don’t have time to spend updating your website’s blog, outsource this work to a copywriting company.
Once your blog is consistently and regularly updated, it should always have a call to action on blog posts so readers can be directed to make an enquiry. Ensure there is a link at the bottom of each page, even in the main menu, which can direct new viewers to make an enquiry.
‘SEO’ is the acronym used for for Search Engine Optimisation. In basic terms, SEO is all about how you optimize your page to ensure your website is found when people search certain keywords in search engines like Google. There are varying levels of SEO which depend on your expertise and the amount of money you’re willing to invest in either doing it yourself or having an expert do it for you. For the purpose of this article though and from an entry level point of view, there are a few things you can put in place to give your website a good kick start.
Firstly, update your website regularly, this includes adding regular, well written, quality content in the form of a blog. Google likes to see that your website is active and that you are all about quality content. Secondly, ensure you’re using keywords throughout your website copy and blog posts. This doesn’t mean stuffing your content with keywords all over the place, but do use them naturally throughout the copy, particularly in headings.
Use the Google Keyword Planner tool to find keywords or try Google Search and see what keywords it suggests. Finally, consider creating a digital marketing strategy and grow beyond just your website to social media. Being active on at least one social media channel where you can share your content is a great way to amplify your content and send signals to Google about your website. The more shares you get of your content, the better.
Although these website updates are simple, they are a good start to increasing the chances of your food business being found on the internet and receiving website enquiries. It’s one of the best ways to attract new customers and a media form you own and manage.Increase your chances of appearing in Google search and getting enquiries with a FoodService Select listing! Sign up for a free trial HERE.