It was a pure passion for tea and a light bulb moment over a home brewed chai latte that lead Founders and Directors, Lauren Davie and Elena Andoniou, to start Those Girls Beverage Co.
We founded Those Girls Beverage Co. in December 2013. It all started when we were sitting in the sun, sipping on a home brewed chai latte wondering, ‘would people pay for these?’ So we thought, why not try?
It was summer time and we saw a gap in the market for light, refreshing and satisfying drinks so we decided to develop our own range of iced teas. We started selling at markets and festivals and received great feedback.
Before we were even 12 months old we found ourselves on Shark Tank with Shark, Steve Baxter, investing in our company. That was the real wake up call for us. It was at that point the light bulb clicked in our heads and we saw the opportunities in front of us. Since then we have expanded our company into three arms, festival & markets, catering and wholesale.
We have put a lot of time, passion and love into developing both our products and our brand. Our delicious non-alcoholic Hot Apple Cider is first to market and we are the exclusive producers of this product here in Australia.
With our café quality iced teas we focus on unique flavor pairings with beautiful flavours to match. We develop all our products so that venues can really focus on presentation and create an experience for their customers. There are plenty of drinks on the market, but a beverage that makes you smile, that’s a winner!
We are noticing a huge movement towards the ‘healthy latte’ trend. People are looking to nourish their bodies rather than damage them. Things like vegan friendly, gluten free and no added sugar are becoming very common requests.
We love that people are respecting their bodies more and choosing products based on quality rather than price point. Our Hot Apple Cider has been adopted in this trend and is being sold as the ‘Apple Pie Latte’ at key venues such as Matcha Mylkbar that is famous for its lattes.
Our Apple Pie Latte is vegan friendly, caffeine free, gluten free, dairy free, contains no added sugar or preservatives and has a 5 star health rating! To top it all off, as the name suggests, tastes just like liquid apple pie!
We face about 10 new challenges per day. Some new ones, others are reoccurring ones. But the most common one would be staying focused. We have so many ideas, opportunities and new products we want to work on. But if you spread yourself too thin, nothing gets done properly. So for us we really need to highlight the main areas we want to work on and the goals we want to achieve each quarter and then stick to them so we don’t get distracted.
Make sure you are entering the food service industry for the right reasons. Don’t do it for money, do it because it’s your passion. The food service industry is hard work, it’s long hours, it’s definitely fast paced and it’s incredibly competitive. If customers can’t see your passion then you will fade into the crowd. You need to be a unicorn in a sea of donkeys.
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