Marketing budgets can be lean when running a business in the food industry, and a manager has to think outside the box for low-budget marketing ideas to get their brand known to future customers. If you’re a food service supplier, here are five low-budget marketing ideas that can promote your brand and potentially bring new customers your way.
Whether it’s a large corporate event or the local show, offering samples for people to try can get your name out to the public in a direct way. It gives potential customers the opportunity to try your product for free. Everyone loves a sample. Research events in your area where you can offer samples as part of a goodie bag, or set up a sample booth if the event is large. Ensure you have permission to share samples with the event organisers. They may need to ensure your sample doesn't conflict the interests of their sponsors.
It’s free to set up social media accounts for your foodservice business. Set up the relevant accounts and learn how to share engaging content that can bring the right followers to your page who can potentially click through to your website.
A blog is more than just an article on your web page. When written well with search engine optimisation (SEO), it can bring the right readers and potential customers to your website. A consistent blog gives your brand authority. Don’t underestimate the power of a blog on your website. Get your content writer to know the ins and outs of SEO and how to get more eyes on your blog. This is an ongoing marketing strategy that will reap many rewards both now and in the future.
Spend time researching new restaurants or new developments where restaurants will be established. These could be your potential new customers. Ring them, email them or even cold call them (not during peak time!) and see if you can nab an appointment or leave information and samples, so they read and try at their leisure. Always make a follow-up call after your visit.
Sponsorship can come in a variety of forms. You could sponsor a blogger to write about your brand, or you could write a guest post for a website within your industry. You could offer to sponsor a giveaway on a website where the winner could receive a hamper of your food products or a voucher. There is a very minimal cost for these types of sponsorship deals, but they have the potential to advertise your business positively.
Marketing is an ongoing investment for food service suppliers, and no matter how lean the budget, there is always a strategy that can be put into place with the funds allocated. A small, yet targeted marketing campaign can bring in great results and reap a great return for your business.