Social media is an important aspect of
digital marketing for all businesses. But what if you’re a kitchen equipment
business? Should you be active on social media? Absolutely! Social media does
not discriminate on which businesses it can help. Whether you run a food
equipment business, a food business or are a food service
consultant, here are some tips to get active on social media.
There are numerous social media platforms; Facebook, Instagram, Pinterest, Twitter, Snapchat, Periscope and the list goes on. Choose two or three social media platforms where you want to be active. But before you do, consider what platform your potential customers use. Facebook and Instagram may be the best for restaurants because they are visually focused and are where their customers will leave a review.
Once you have your social media accounts active, it’s time to create a plan on how you will reach new fans and what content you will create to share with those that follow you on social media. The rule is to share 80% of other people’s content and 20% of your own. You don’t want the page to be filled promotions on your commercial kitchen supplies. Anything sales pitchy will deter new followers.
Share relevant content about the food industry or even the content from restaurants you wish to supply to, to get you on their radar. Also, follow other food equipment businesses on social media and see what style of posts work for their social media pages. You may be able to get an insight into what works for them and use these tips for your own social media strategy.
Ensure your page interacts with other food service industries on social media. By knowing each other online, allows them to have your feed on their radar so they can share your content. And you can do vice versa for them. More shares, mean more eyes on your social media feed and the potential for new customers to click through to your website.
A social media manager can ensure there is always content on your social media pages and can answer enquirers. It can be overwhelming to run a business and manage social media at the same time. If you give your social media presence priority, you will see an increase in the familiarity of your brand which can lead to more enquirers and more business.
When visitors check out your commercial ooking equipment website, encourage them to follow you on social media so they can stay abreast of updates, special offers and so forth. The best way to do this is to have linked social media logos in the header or footer of your website. It’s even a good idea to include links to your social pages on business cards and in your email signature.
A blog post can ensure more eyes are drawn to your website if the article is written well and answers a question that your target audience may have. This post can then be shared to your social media pages.
Getting active on social media can be misconceived as something on the to-do list for later, but the results of being active and consistent can lead to amazing business relationships and new customers. Getting active on social media is free, a food equipment business who is reluctant to get on board with social media could potentially miss out, not only on sales opportunities but an entirely new audience.
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